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Nike Free Hyperfeel
Nike Free Hyperfeel wins the Silver IDSA award for the “Sports, Leisure & Recreation” category in 2014.
Date
Fall 2013
The Nike Free Hyperfeel is a minimalist footwear platform designed to act as an extension of the foot, emphasizing natural motion, proprioception and ground feel. With just seven components, this shoe is a masterclass in simplicity compared to the fifty seven parts found in a traditional runner like the Nike Air Pegasus. As the lead designer for Women’s Training, I collaborated closely with Nike leadership and innovation teams to scale this technology into a cross-category platform serving Running, Basketball, and Training.
