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Nike Adapt BB
Nike Newsroom Release
Date
January 15, 2019
Debuting in the Nike Adapt BB, the Nike Adapt platform is a revolutionary fit solution that leverages a motorized power-lacing system, integrated app, and firmware to provide a dynamic, custom fit at your fingertips.
As lead innovator, I collaborated closely with a cross-functional team to seamlessly integrate both digital and physical components to create a revolutionary performance power lacing platform. The result is an advanced fit system built to withstand the extreme demands of elite basketball, providing a personalized fit that evolves as the game progresses.
+ Nike Adapt BB wins the “Create the future of sport” maxim at Nike’s Advanced Innovation Maxim Awards.
